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Swiss Watchmakers Sound Upbeat on US as Long as Stocks Last

A surge in exports in July should shield Swiss watch brands from the full impact of a new 39 percent US tariff.
A man takes a picture of a giant model replica of a new Rolex land-dweller model, during the opening day of the "Watches and Wonders Geneva" luxury watch fair, in Geneva, on April 1, 2025.
A man takes a picture of a giant model replica of a new Rolex land-dweller model, during the opening day of the "Watches and Wonders Geneva" luxury watch fair, in Geneva, on April 1, 2025. (Getty Images)

Swiss watchmakers at their annual back-to-school gathering in Geneva were putting a brave face on President

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