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CVC Plans Sale of Japan’s FineToday After Scrapped IPO

The private equity firm is seeking $2 billion for the personal care firm, after acquiring it from Shiseido in 2021 for $1.5 billion.
Senka is one of the many brands in Finetoday's portfolio, which includes hair care, skin care, and cosmetic razors.
Senka is one of the many brands in Finetoday's portfolio, which includes hair care, skin care, and cosmetic razors. (senka)

Private equity firm CVC Capital Partners is seeking a sale of FineToday Holdings, the Japanese personal-care company behind the Tsubaki shampoo brand, after shelving plans to list it in Tokyo, said four sources with knowledge of the matter.

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