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Calvin Klein Taps Pete Davidson For Latest Marketing Experiment

Calvin Klein's #mycalvins underwear campaign on social media. — Calvin Klein's #mycalvins underwear campaign on social media. (Calvin Klein)

By

Alexandra Mondalek

06 December 2021

The American sportswear brand best known for its logo-stamped underwear allowed the comedian apparent access to its Instagram account, changing its profile image to a photo of the SNL star. The account. The brand also now only follows one person on the platform: musician Machine Gun Kelly, who is friends with Davidson. The brand declined to comment.

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