Agenda-setting intelligence, analysis and advice for the global fashion community.

US TikTok Content Creators Warn Followers to Find Them on Instagram, YouTube

American content creators on TikTok asked followers to subscribe to their channels on rival platforms like Meta-owned Instagram and Alphabet’s YouTube after a federal appeals court ruled that the social media app could be banned if it is not sold to a US-based company by Jan. 19.

TikTok is facing new pressures. (Shutterstock)

Reuters

08 December 2024

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Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.

Opinion: Online Shopping Could Be AI’s Next Victim

The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.

Bondholders Approve Saks Global’s Five-Year Business Plan

Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.

Luxury Stocks Face Most Bearish Sentiment in Years, UBS Says

War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

Underdays and Foundrae Are Hiring on BoF Careers

Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.

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