Agenda-setting intelligence, analysis and advice for the global fashion community.
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As the US faces a potential TikTok ban, creators are scrambling to rebuild their digital presence, echoing the chaos that followed India’s 2020 ban, which displaced millions of users and reshaped the country’s social media landscape.
Under TikTok’s plan, people attempting to open the app will see a pop-up message directing them to a website with information about the ban.
As TikTok faces an impending US ban, Chinese apps Xiaohongshu and Lemon8 have surged to the top of the iPhone download charts, drawing a wave of new users searching for alternatives.
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’
