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TikTok’s Crackdown on Ozempic Influencers Threatens Weight-Loss Drug Hype Machine

TikTok is trying to rein in the Ozempic hype.
TikTok is facing new pressures.
TikTok is facing new pressures. (Shutterstock)

The social media platform will effectively ban most weight loss-related content from appearing on its app starting next month, according to a sweeping new set of community guidelines published on its website last week. The app has become ground zero for weight-loss drug content, as patients looking for more information about popular medications such as Novo Nordisk A/S’s Wegovy and Eli Lilly & Co.’s Zepbound turn to social media for answers.

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