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AI-Powered Shopping App Secures $8 Million, Hailey Bieber Backing

Phia, a price-comparison platform co-founded by Phoebe Gates, daughter of Microsoft co-founder Bill Gates, raised a seed round led by prominent venture firm Kleiner Perkins and a host of celebrity backers.
A collage of Phia's user interface
Phoebe Gates' startup app raised a seed round with backing from Hailey Bieber. (BoF Team)

Phia, a shopping app that lets users compare prices across sites for both used and new items, on Thursday announced it secured $8 million in seed funding.

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