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Macy’s Tests Chutes, Tablets in Dressing Rooms to Repel Amazon

Macy's Inc. is using high-tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores.
Macy's Department Store | Source: Shutterstock
Macy's Department Store | Source: Shutterstock (Shutterstock)
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  • Bloomberg

MANHATTAN BEACH, United States

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