Agenda-setting intelligence, analysis and advice for the global fashion community.
PARIS, United States
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
The proposal would give companies the option to share results twice a year.
At Soho House Mexico City, Mexican fashion designers Carla Fernández, Bárbara Sánchez-Kane and Camila Banzo joined BoF’s Yasmine Dahlberg to speak candidly about identity, innovation and what it takes to build an independent fashion business in Mexico — as part of both Women’s History Month and the House’s ongoing Women Shaping the Future initiative.
As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.
The country’s textile sector has cut 16 percent of its workforce since 2023.
