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Facebook to Shut Down Live Shopping, Focus on Reels

Meta shares rise as Facebook records stronger-than-expected daily user growth.
Meta shares rise as Facebook records stronger-than-expected daily user growth. (Shutterstock)
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On Oct. 1, Facebook is shutting down its live shopping feature, according to a statement by Meta. Users will no longer be able to host shopping events on the site, create product tags or playlists in videos. Instead, Meta will focus on its short-form video product, Reels, citing shifting viewer behaviours.

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About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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