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Bored Ape’s New Boss Seeks to Revive NFTs Through Gaming, Events

Bored Ape
Daniel Alegre, chief executive officer of Yuga Labs, said NFTs still have a bright future by serving as a room key to a world of gaming, events and e-commerce. (Shutterstock)

Yuga Labs Inc. helped popularise nonfungible tokens with its Bored Ape Yacht Club collection, first introduced two years ago. The cartoon illustrations of slack-jawed primates, decorated with various accessories and expressions, sold for millions of dollars at the peak of the NFT frenzy last year.

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