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Agenda-setting intelligence, analysis and advice for the global fashion community.

Shein Vows to Cut Clothing Waste, but Can the Ultra-Fast Fashion Brand Really Change?

The Chinese company hopes to alleviate its environmental impact through programmes like EvoluShein, which focuses on producing garments out of recycled polyester and reducing waste from unsold clothes.
Why the Shein lawsuit is going after its algorithms.
Why the Shein lawsuit is going after its algorithms. (Shutterstock)

Sales of $10 tops and $15 dresses have sent the value of Shein, the Chinese-owned brand selling ultra-fast fashion to the West, soaring since it launched in 2017 in the US

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Further Reading

Shein Will Sell Forever 21 Clothes With SPARC Group Partnership

Online fast fashion juggernaut Shein and SPARC Group — a joint venture between licensing firm Authentic Brands Group and mall operator Simon Property Group — have formed a partnership that could see Forever 21 clothing and accessories sold on Shein’s site, and Shein roll out shop-in-shops inside Forever 21 Stores.

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