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Reformation’s IPO Push Bets on Going Green in $200 Eucalyptus Pants

The sustainable clothing brand attempts to meet consumers’ expectations while also adhering to its environmental standards.
Inside Reformation's Austin store.
Reformation attempts to meet consumers' expectations while also adhering to its environmental standards. (Reformation)

Fast-growing womenswear maker Reformation will be the next big test of whether a brand pitching sustainability can win over a wider audience and deliver on environmental promises.

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