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Patagonia’s New CEO Plots a Post-Trump Future for the Activist Brand

Ryan Gellert talks about how his #Resistance clothing company can continue the climate fight.
Ryan Gellert speaking at Copenhagen Fashion Summit 2019. Getty Images.
Ryan Gellert speaking at Copenhagen Fashion Summit 2019. Getty Images. (Lars Ronbog)
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The leader of the retailer that did more than any other to #ResistTrump wasn’t watching the around-the-clock coverage of the election results on cable news. That’s because Ryan Gellert, the new chief executive of Patagonia, doesn’t own a television.

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