Levi’s Looks to Cut Denim’s Water Impact Where It Most Counts

The garment industry is infamous for wasting water. One of its biggest names is now using a more rigorous method to tackle the problem in the far reaches of its supply chain. Levi Strauss & Co. has been forced to address water scarcity more aggressively than most, thanks to the great thirst of the jeans-making process. In the journey from cotton field to factory to closet, a single pair of jeans has been known to consume up to 3,800 litres of water. Not a good look for a consumer-facing brand.

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