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‘Carbon Neutral’ Claims That Rely on Offsets Face UK Ban

Advertising watchdog to begin stricter enforcement on use of terms such as ‘carbon neutral’ amid concerns over offsets.
Emissions from a factory.
Advertising watchdog to begin stricter enforcement on use of terms such as ‘carbon neutral’ amid concerns over offsets. (Shutterstock)

Adverts that claim products are carbon neutral using offsets are to be banned by the UK’s advertising watchdog unless companies can prove they really work, the

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