Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Goosedown Out, Bulrush In: The Plant Refashioning Puffer Jackets

BioPuff, a new plant-based material manufactured by the startup Saltyco, could replace traditional stuffing in apparel.
BioPuff, a new plant-based material manufactured by the startup Saltyco, could line clothing at a fraction of the environmental footprint as traditional stuffing.
BioPuff, a new plant-based material manufactured by the startup Saltyco, could line clothing at a fraction of the environmental footprint as traditional stuffing. (Shutterstock)

The humble bulrush does not look like the next big thing in fashion. Growing in marshes and pea

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sustainability
How fashion can do better for people and the planet.

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON