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Puma’s New Boss Plans Job Cuts, Better Marketing in Revamp

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to bounce back from its slump.
Puma said sales reached a record €6.8 billion ($7.7 billion) in 2021, up 32 percent on a constant-currency basis.
Puma’s goal is to return to growth by 2027. (Shutterstock)

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump.

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