Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Louis Vuitton Taps Tennis Star Carlos Alcaraz as Latest Ambassador

The 20-year-old Spaniard has shot to stardom recently after disrupting the dominance enjoyed by tennis greats Rafael Nadal and Novak Djokovic. He joins a growing list of young athletes signed by luxury brands to help broaden their appeal among new audiences.
The 20-year-old Spaniard has shot to stardom over the last year after disrupting the dominance enjoyed by tennis greats Rafael Nadal and Novak Djokovic. He joins a growing list of young athletes signed by luxury brands to help broaden their appeal among new audiences. (Courtesy)

Carlos Alcaraz, the world’s top-ranked men’s tennis player, has been named Louis Vuitton’s newest ambassador, the brand announced Wednesday.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sports
How the collision of sports and fashion is creating new opportunities in both industries.

Why On’s Hot 2025 Turned Into a Cautious 2026

On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.


What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON