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Lewis Hamilton Named Dior Ambassador

The seven-time Formula 1 champion has guest-designed a collection set to launch in October.
Lewis Hamilton
The partnership comes amid deepening ties between luxury and motorsports. (Dior)
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Dior has named Lewis Hamilton as its latest brand ambassador. The seven-time Formula 1 champion and fashion trendsetter has also worked with Dior men’s artistic director Kim Jones to guest design a collection of clothing and accessories set to launch in October, the company said Monday.

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About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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