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Lacoste to Sponsor Rolex Paris Masters Tennis Tournament

The heritage French label is increasingly asserting its sporting credentials amid luxury brands’ growing interest in tennis over the past year.
Novak Djokovic on the Great Wall of China
Lacoste, also a longtime sponsor of the prestigious French Open and all-time great player Novak Djokovic, has increasingly had to defend its dominance in the sport. (Lacoste)

Lacoste has signed a partnership with the Rolex Paris Masters, an annual ATP Masters 1000 event—a series of worldwide tennis tournaments featuring the top-ranked players on the men’s tour—the company confirmed Thursday.

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