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Wolverine Worldwide Acquires Sweaty Betty for $410 Million

The deal marks an expansion into apparel and direct-to-consumer business for the group known for its wholesale-dependent footwear brands.
Sweaty Betty Campaign
Sweaty Betty Campaign. Sweaty Betty.

The owner of Wolverine boots, Hush Puppies and Keds is expanding into women’s activewear with an all-cash deal for Sweaty Betty, a fitness retailer known for its bum-sculpting leggings.

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