Agenda-setting intelligence, analysis and advice for the global fashion community.
Between rapidly-paced chatter on TikTok and the emergence of ultra-fast fashion players like Shein, figuring out how to capitalise on trends has never been more complicated. That reality, in tandem, has made a fashion buyer’s job harder.
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Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
The star designer will ‘re-author’ items from Zara’s archives in a series of collections from September, reinforcing the Spanish retailer’s push upmarket.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.
Incoming TAG Heuer CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand. Veteran Richemont executives preach consistency and a tight grip on retail.
Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.
Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
