Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Vans Hires Former Lululemon Product Chief as Brand President

Sun Choe will join the Vans leadership team as the brand tries to revive its flagging sales.
A person with only their feet in the frame wears black Vans Old Skool sneakers.
Vans has a new hire. (Shutterstock)

Sun Choe, who was Lululemon’s chief product officer until the company announced her departure last week, has been hired as Vans’ new global brand president, Vans-owner VF Corp. said in a release.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON