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Uniqlo’s Quest to Conquer the US, One Cashmere Sweater at a Time

Although Uniqlo is a fixture in shopping streets of New York, parent Fast Retailing Co. is giving its flagship clothing brand a hefty marketing budget to reach Iowa and Texas.
The Uniqlo store in New York's SoHo neighbourhood.
The Uniqlo store in New York's SoHo neighbourhood. (Shutterstock)

The biggest challenge to Japanese fashion giant

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