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Retailer Temu’s Daily US Users Halve Following End of ‘De Minimis’ Loophole

US-based users of the PDD Holdings-owned e-commerce platform fell by 58 percent in May.
Temu
Temu decided to slash ad spending in the US and shift its order fulfilment strategy after the White House on May 2 ended the practice known as “de minimis.” (Shutterstock)

Daily US users of PDD Holdings’ global discount e-commerce platform Temu fell by 58 percent in May, according to market intelligence firm Sensor Tower, one of many headwinds the e-retailer is facing amid a US-China trade war.

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