Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Swatch to Hike Prices in US Due to Tariffs, CEO Says

The Swiss watch company plans to increase prices in the US between 5 percent and 15 percent, depending on the brand, because of the new US tariff.
Blancpain and Swatch collaboration sparks another sales surge.
Swatch will hike its prices in the United States by between 5 percent and 15 percent. (Shutterstock)

Swatch

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON