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Agenda-setting intelligence, analysis and advice for the global fashion community.

Shein, Temu in Fierce Fight Over US Market for $10 Dresses

The battle between the fast fashion retailers is playing out not only on social media but also in a US court.
Temu customers wearing outfits from the brand.
Online fast fashion retailer Shein and its newer rival Temu are in a race to win shoppers' attention for their inexpensive China-made goods. (Instagram @temu)

Online fast fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods.

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Further Reading

Shein’s New Rival, Explained

Pinduoduo is a giant in China but relatively unknown in America. It’s looking to change that with a new app, Temu, that sells ultra-cheap clothing, with thousands of new items added daily. Sound familiar?

Report: Shein Set to Raise $2 Billion, Eyes Us IPO Later This Year

UAE’s sovereign wealth fund Mubadala is a major investor in this round as are existing investors, private equity firm General Atlantic (GA) and venture capital group Sequoia Capital China, said two of the people and a separate person with knowledge of the matter.

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