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Shein Hires Ex-EU Official to Bolster Lobbying as IPO Nears

The fast-fashion company has enlisted former EU commissioner Günther Oettinger to navigate regulatory hurdles in Europe ahead of its London IPO and as the EU considers new import duties on low-cost goods.
A woman on a beach holds up a phone with the Shein app open.
The European Commission has kept the ultra-fast-fashion industry in its sights since about 2021. (Shutterstock)

Shein

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