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Jack Carlson, founder of the New York-based preppy streetwear label Rowing Blazers, is departing from the brand after serving as its main designer and creative director for eight years.
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The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.
As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.
Italian menswear has been comparatively resilient during luxury’s slowdown. At Pitti Uomo and Milan men’s week, executives hoped top-end, targeted propositions, technical brands and twisted classics would sustain the category.
Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.
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