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Pop Mart’s New Mini Labubu Doll Sells Out Instantly in China

The robust demand in China bodes well for launches in major overseas markets including the US, Thailand and Australia, where the toys will be available online starting Friday morning.
Labubu dolls used as charms during Copenhagen Fashion Week.
Pop Mart has been riding a wave of demand for the plush dolls with a toothy-grinned vinyl face, posting soaring and stronger-than-expected first half earnings earlier this month. (Getty Images)
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BoF PROFESSIONAL

Chinese toy maker Pop Mart International Group Ltd.’s newest Labubu dolls sold out instantly after their release across online retail channels in its home country on Thursday, indicating consumer fervour for the rabbit-eared dolls remains high.

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