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Online Holiday Spending Projected to Rise 8.4%, Most Since 2021

US consumers are expected to spend $240.8 billion during the holiday season, marking an 8.4 percent increase from last year and highlighting the growing influence of e-commerce amidst easing inflation.
Shoppers look in store windows and walk down the street on Fifth Avenue in New York during the holiday season.
The forecast signals a continued shift from physical stores to websites and mobile apps, a trend expected to benefit e-commerce leader Amazon.com Inc. (Shutterstock)

Steep discounts and easing inflation will compel US shoppers to spend $240.8 billion online in November and December, up 8.4 percent from last year’s holiday shopping season and the biggest increase since 2021, according to Adobe Inc.

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