Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

No Christmas Cheer for Fashion Firms in Never-Ending Sales

Most retailers have responded by expanding their traditional summer and new year sales to year-round promotions, even in the crucial Christmas period when they have previously counted on shifting stock at full price.
Shoppers on Regent Street in London
Shoppers on Regent Street in London (courtesy)
By
  • Reuters

LONDON, United Kingdom —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON