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Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs

The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.
Nike shoes on a pile
Nike is clearing out stale merchandise through heavy discounting as demand fades for some of its biggest sneaker franchises, including Air Force 1s and Dunks. (Nike)

Nike Inc.’s turnaround effort is hitting snags as the company tries to clear out old inventory while feeling the effects of a growing trade war.

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