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Agenda-setting intelligence, analysis and advice for the global fashion community.

Sneaker and Apparel Retailers Blindsided by Tariffs on Asian Factory Hubs

Shares in Nike, Adidas and Puma plummeted after Vietnam, the second-biggest apparel exporter to the US, was hit with a 46 percent tariff rate.
Adidas Sambas made in collaboration with Wales Bonner in 2024.
Adidas produced 39 percent of its footwear and 18 percent of its apparel in Vietnam in 2024. (Adidas)

Prices of Nike Jordan and Adidas Samba sneakers are likely to rise in the United States after President Donald Trump imposed a raft of new tariffs on key manufacturers of sportswear and apparel including Vietnam and Indonesia.

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