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Levi Partners With Beyoncé in Exclusive Ad Campaign

The campaign will recreate some of the brand’s most memorable advertisements.
Earlier this year, the brand received surprise publicity from Beyoncé’s newest album where a song was titled “Levii’s Jeans.”
Earlier this year, the brand received surprise publicity from Beyoncé’s newest album where a song was titled “Levii’s Jeans.” (Levi Strauss & Co.)

Levi Strauss & Co. has teamed up with Beyoncé in a series of ads capitalising on the buzz generated after the global pop icon released a song on the hit album “Cowboy Carter” with the denim-maker’s name.

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