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Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: Kith’s Ronnie Fieg on Designing the Brand’s First London Flagship

The founder of the New York label discusses opening Kith’s first standalone UK store, which includes Fieg’s debut restaurant concept as the brand leans further into hospitality.
Kith's first standalone store in the UK arrives shortly after it opened new flagships in Chicago and Osaka.
Kith's first standalone store in the UK arrives shortly after it opened new flagships in Chicago and Osaka. (Kith)

Kith

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Further Reading

How the Streetwear Customer Is Evolving

Streetwear is by no means dead, but its customers are changing. Today they're embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

In This Article

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