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Inditex Pushes Bargain Brand to Counter Shein

The rapid growth of Shein, with its budget prices, has put significant pressure on the Zara owner and rival fast fashion group H&M.
Zara shopping bag.
Zara owner Inditex, the world’s biggest listed fast fashion company by sales, is expanding its low-priced Gen-Z focused brand Lefties to counter Chinese-founded rival Shein. (Shutterstock)

Zara

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