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In the Background, Inditex Heiress Sets Tone for Zara Revamp

A year into chairing the world’s biggest fashion retailer, Marta Ortega is trying to shake up Zara owner Inditex’s fast-fashion image and draw in more aspirational shoppers.
Marta Ortega and father Amancio Ortega.
Marta Ortega and father Amancio Ortega. (Shutterstock)

A year into chairing the world’s biggest fashion retailer, Marta Ortega is trying to shake up Zara owner Inditex’s fast-fashion image and draw in more aspirational shoppers, according to analysts and investors.

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Further Reading

Inditex Invests in Tech to Speed Future Sales

Zara owner Inditex said its Spring/Summer 2023 collection flew off shelves over the last six weeks but shares in the world’s biggest fashion retailer fell after it flagged higher spending on technology and automation.

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