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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Centring Community Kickstarted Kotn’s Growth

After growing a post-pandemic cult following and making a shift towards community-first brand building, the independent Egyptian-Canadian brand is now expanding its global footprint.
Kotn Redchurch St.
Kotn opened its first flagship store and community space outside North America this year, in London's Shoreditch neighbourhood. (Fred Howarth)

For the first several years of its existence, Egyptian-Canadian label Kotn grew slowly using the standard

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