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H&M’s Mugler Collaboration Has People Queueing Around the Block

Hundreds of people queued outside H&M’s flagship London store in anticipation of the collaboration — the line was full of resellers, consumers and fans.
A close-up shot of the H&M logo on a storefront.
Hundreds of people queued outside H&M’s flagship London store on Regent Street. (Shutterstock)

It is one of the few things apart from Christmas sales to guarantee overnight queues on the high street, and H&M’s latest designer collaboration — this time with luxury French fashion house Mugler — had people lined up around the block.

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