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H&M CEO Helena Helmersson’s Challenging Year

The executive’s first 14 months running the fast fashion giant were marked by the pandemic. Now her company’s at the centre of a backlash in China against retailers who criticise human rights abuses in the cotton-producing Xinjiang region.
Helena Helmersson, chief executive, H&M Group; an H&M store in Milan, Italy.
Helena Helmersson, chief executive, H&M Group; an H&M store in Milan, Italy. (H&M Group, Shutterstock)

Only 14 months into the role, Hennes & Mauritz AB CEO

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