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FWRD Names Rosie Huntington-Whiteley as Fashion Director

The Revolve-owned retailer is doubling down on its celebrity-led strategy, adding Huntington-Whiteley to its executive ranks as it looks to widen its lead in the luxury e-tail market.
Rosie Huntington-Whiteley for FWRD
Huntington-Whiteley’s hire builds on FWRD’s strategy of tapping celebrities in top corporate positions following its 2021 appointment of Kendall Jenner as creative director. (FWRD)

FWRD, the luxury retailer operated by e-commerce company

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