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Frame Appoints New CEO

Silvia Merati, who joins the brand from Golden Goose, will look to drive international growth and retail development.
Silvia Merati has been named chief executive of Frame.
Silvia Merati has been named chief executive of Frame. (Courtesy)
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Apparel label Frame named Silvia Merati chief executive officer. Merati joins the Los Angeles-based brand from Golden Goose, where she led the brand’s direct-to-consumer expansion as CEO of Americas from 2019. Nicolas Dreyfus, Frame’s CEO since 2020, will transition to an executive chairman role.

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About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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