Agenda-setting intelligence, analysis and advice for the global fashion community.
Loved by Gen-Z shoppers for its ultra-cheap throwaway fashion — and held up as a pariah by sustainability experts for exactly the same reason —
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The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.
BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.
The uber fast-fashion juggernaut has overtaken rivals in both market share and ranking with its fast pace of production and low prices.
The Chinese fast fashion giant built an empire on unmatched speed-to-market and unbelievably low prices. To compete, others must play a different game.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
