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Crocs to Buy Footwear Brand HeyDude for $2.5 Billion

The parent company of the colorful clog brand announced it will acquire privately held HeyDude in a cash-and-stock deal, aiming to capitalise on the continued demand for casual shoes that surged during the pandemic.
Crocs to buy footwear brand Heydude for $2.5 billion.
Crocs to buy footwear brand Heydude for $2.5 billion. (Shutterstock)

Crocs Inc said on Thursday it would buy privately owned footwear label Heydude for $2.5 billion in a cash-and-stock deal, as the rubber clogs maker looks to take advantage of the pandemic-led surge in demand for casual shoes.

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