Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Crocs Shares Sink After Shoemaker Pares Back Sales Outlook

Crocs Inc. shares dropped 16 percent in premarket trading after the company lowered its growth expectations and warned of sales declines for its HeyDude brand.
Crocs clogs have cemented their influence with streetwear collaborations and a new retail sales strategy. Crocs.
Crocs’ sales growth in the third quarter, which includes the crucial back-to-school shopping period, remained flat. (Crocs)

Crocs Inc.’s shares fell as much as 16 percent in US premarket trading after the seller of brightly coloured plastic clogs tempered growth expectations and warned of sales declines for its casual HeyDude brand.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON