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Chinese-Owned Rival to Shein Makes Splashy Super Bowl Debut

Temu launched in September and rapidly scaled Apple’s US app store. It’s now considered a serious competitor to Shein, the fast-fashion phenomenon that’s also fired up American shoppers.
Pinduoduo misses quarterly revenue estimates.
Chinese-owned e-commerce upstart Temu made its Super Bowl debut on Sunday. (Shutterstock)

Chinese-owned e-commerce upstart Temu made its Super Bowl debut on Sunday, an unofficial coming-out party for an online shopping app that’s climbed American download charts since its debut late last year.

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