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Luxury Labels Ditch Steep China Discounts to Rebuild Value

Global fashion houses are reshaping their discount strategies in China, hoping to rebuild exclusivity and attract wealthy consumers amid an economic slowdown that has impacted middle-class spending.
Alibaba
Alibaba Group Holding Ltd owns Tmall, China's dominant e-commerce platform. (Alibaba)

Some luxury labels are pulling back from steep markdowns in China, seeking to rebuild an image of exclusivity to lure back wealthy shoppers whose spending remains less affected by economic slowdown.

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