Agenda-setting intelligence, analysis and advice for the global fashion community.
Gap Inc.’s latest turnaround plan looks awfully familiar so far.
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Gap’s new CEO is regarded as the architect behind Barbie’s sensational comeback. Can he replicate the playbook to save a $15 billion fashion empire?
Mattel’s president and COO sees the summer’s hottest film opening a new chapter for the company, with implications for partners across retail and fashion.
Driven partly by nostalgia and partly by the trend for 1990s and Y2K styles, people are snatching up products from Gap's heyday. But those same shoppers aren’t necessarily buying what Gap has in stores now.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
